Pharminent

AstraZeneca at Cannes: Healthcare delivery’s speeding away from pharma’s marketing model

Can smartphones upend commerce in biopharma? AstraZeneca thinks they might, which is why the U.K.-based drug giant teamed up with Babylon Health in an artificial intelligence pilot project that’s more healthcare than pharma. http://www.fiercepharma.com/marketing/az-at-cannes-healthcare-delivery-speeding-away-from-pharma-model

Filed under: Marketing